EXPRESS planned an experiential content trip for groups of stylists and influencers for March 2023. The trip was originally slated for a total of 15 attendees but quickly ballooned to more than 50 people flying to Miami for four days and three nights. The new large-scale necessitated the need for a strong production partner, which is why Greenhalgh PR & Events was hired.
Planning everything from the location to the mealtimes, Jess took care of all aspects of production for the retreat. With rigid call times and a myriad of dietary restrictions, the event was flawless in execution from start to finish.
Activities Planned:
Spa trips - massages and facials
VIP yacht lunch experience
Welcome dinner party for all guests
Farewell rooftop cocktail party with custom cocktails attended by celebrity guest Tan France
Greenhalgh PR Responsibilities
Developing event concept / curating the experience
Creating event schedule and flow, adding personal touches to enhance the experience
Researching hotel partners - collecting pricing, negotiating rates, confirming dates
Coordinating transportation - Uber, hired shuttles, private branded vehicles
Suggesting and sourcing SWAG options
Designed customs signs and itineraries, handling all printing
Created branded teeshirts for EXPRESS staff, ordering 300 in various sizes
Vetting florists and coordinating flower deliveries
Acting as point person for all vendors
Booking all airfare for invitees and monitoring flight statuses
Maintaining and tracking budget
Attending on-site, managing attendees, and keeping everyone on schedule