In January 2020, a group of 32 digital influencers and entrepreneurs gathered together for one epic week in Palm Springs, California. They experienced educational workshops, sightseeing, and sponsored cocktail hours, all with the goal of empowering female entrepreneurs. The group used the week to grow their craft, create quality content in California's beautiful desert, and connect with like-minded women.
The on-location activations offered partners an exclusive opportunity to connect with high-impact micro and macro-influencers, and a set of live models to capture quality content. Through planning a series of picturesque activations, both the sponsors and attendees were able to collect a large volume of content that could be used year-round on websites and social media channels.
Results Snapshot:
32 Attendees
2,600+ Posts to social media
42.2+ Million impressions
Pangea Dreams 2020 Alumni Retreat Sponsors
Reebok / Les Mills
Greater Palm Springs
Australian Gold
RX Bar
Lo & Sons
Godiva
Beyond Meat
Greenhalgh PR Responsibilities
Researching venues, collecting pricing, negotiating rates, confirming dates
Pitching, negotiating, and securing sponsor partnerships
Planning shipments and tracking all product
Compiling gift bags
Researching and hiring photographer
Acting as point person for all vendors
Creating schedule
Assigning rooms
Facilitating transportation
Monitoring budget
Maintaining running tracker of attendees
Creating attendee briefing book
Compiling event recap materials
All photos taken by photographer, Demi Ward: https://www.demiward.com/