Teleflora planned an influencer event for some of the top influencers in Los Angeles, highlighting the beautiful Teleflora Holiday offerings for 2021. Rather than display the bouquets and host a traditional cocktail or dinner event, Teleflora chose to make the event interactive with a flower arranging tutorial led by one of Teleflora's floral specialists.

The event got rave reviews from attendees and introduced many new influencers, and their followers, to the Teleflora brand. The attendees left with a positive impression of the brand and took home their Teleflora arrangements for a reminder to keep in their homes.

Results Snapshot:

  • 23 Attendees

  • 100k Average attendee following

  • 135+ Posts to social media

  • 13.5+ Million impressions

Greenhalgh PR Responsibilities

  • Building target influencer lists

  • Pitching attendees

  • Developing event concept / curating the experience

  • Researching venues, collecting pricing, negotiating rates, confirming dates

  • Suggesting and sourcing SWAG options

  • Researching and hiring photographer

  • Vetting florists and developing creative wall concepts

  • Acting as point person for all vendors

  • Coordinating UBER codes for attendees to use to/from event

  • Monitoring budget

  • Maintaining running tracker of attendees

  • Creating attendee briefing book

  • Collecting screen grabs from all social media posts and recording all videos

  • Compiling event recap materials

All photos taken by LA-based photographer, Lindy Lin: https://www.lindylin.photography/