In May 2023, Express hosted a smaller-scale retreat planned as an incentive trip for some of its top store associates, using Greenhalgh PR & Events as the producer for the four-day, three-night event. With dinners, glam teams, and tours, the retreat was a fast and furious trip that culminated with a brunch with VIP attendee Tan France.

Activities Planned:

  • Photography “Self Capture” tutorial in Malibu

  • An open bus tour of Los Angeles’ “Most Instagrammable” spots

  • Dinner at three LA hotspots

  • Lunch in private dining space with Tan France

Greenhalgh PR Responsibilities

  • Developing event concept / curating the experience

  • Creating event schedule and flow, adding personal touches to enhance the experience

  • Researching hotel partners - collecting pricing, negotiating rates, confirming dates

  • Coordinating transportation - Uber, hired shuttles

  • Suggesting and sourcing SWAG options

  • Designed customs signs and itineraries, handling all printing

  • Vetting florists and coordinating flower deliveries

  • Acting as point person for all vendors

  • Booking all airfare for invitees and monitoring flight statuses

  • Maintaining and tracking budget