In August 2021, POM Wonderful hosted an influencer event in Los Angeles at The SIXTY Beverly Hills on the pool deck. With sweeping city views, an upscale vibe, and beachy cabanas, the POM event was a casual, afternoon gathering featuring delicious cocktails made with the new Pom Antioxidant Super Teas.

What was originally slated as an intimate, influencer gathering, quickly grew to a spectacular party that attracted more than 35 attendees. The top goals for the event were to build relationships with key influencers, increase consumer awareness of the POM Antioxidant Super Tea offerings, and generate social media buzz, and this event delivered on all fronts.

Results Snapshot:

  • 35 Attendees

  • 110k Average attendee following

  • 150+ Posts to social media

  • 11.2+ Million impressions

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Greenhalgh PR Responsibilities

  • Building target influencer lists

  • Pitching attendees

  • Developing event concept / curating the experience

  • Researching venues, collecting pricing, negotiating rates, confirming dates

  • Suggesting and sourcing SWAG options

  • Researching and hiring photographer

  • Vetting florists and developing creative wall concepts

  • Acting as point person for all vendors

  • Coordinating UBER codes for attendees to use to/from event

  • Monitoring budget

  • Maintaining running tracker of attendees

  • Creating attendee briefing book

  • Collecting screen grabs from all social media posts and recording all videos

  • Compiling event recap materials

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All photos taken by LA-based photographer, Lindy Lin: https://www.lindylin.photography/